How to write your small business plan

How to write a small business plan? A business plan helps to define what you think you need to launch your business, large or small. It summarizes the sense of your business in a single document. It also creates a map for investors, bankers, and other interested parties to use when determining how they can help you for their best and to help them decide whether or not your business is physically possible. Your business plan should consist of the basics outlined in the steps below.

Write down your business description.

Describe your business more uniquely, and how it fits into the market in general. If you are a corporation, LLC, or sole

proprietorship, state that, and why you chose to go that route. Describe your product, its big features, and why people will want it. Answer the subsequent questions. Who are potential customers? Once you understand who they are and what they want, come up with a marketing strategy. What price are they willing to pay for your product or service? Why would they pay for your product or service over your competitor's? Who are your competitors? Do a competitive analysis to identify key competitors. Find out who is doing something similar to what you are planning, and how have they been successful. Just as important is to find the failures, and what made their venture fall apart.

Write an operational plan.

This will describe how you will produce or deliver your product or service and all costs. How will you create your product? Is it a service that you are offering, or if it's more complex- software, a physical product like a toy or a toaster — how will it get built? Define the process, from sourcing raw materials to assembly to completion, packaging, warehousing, and shipping. Will you need additional people? Will there be unions involved? All of these things must be taken into account. Who will lead, and who will follow? Define your organization, from the receptionist up to the CEO, and what part each plays in both function and financials. Knowing your organizational structure will better help you plan your operating costs, and fine-tune how much capital you will need to function effectively. Getting feedback. Friends and family make great resources for asking questions and getting feedback––don't hesitate to use them as your sounding board. Need to increase the size of your premises. This happens more often than expected. Once the stock starts piling up, you may find it ends up in your living room, bedroom and the garden shed. Think rental of storage premises if needed.

Write the marketing plan.

Your operational plan describes how you will produce your

product, and your marketing plan describes how you will sell your product. When you create your marketing plan, try to answer the question of “how” you will make your product known to potential customers. First how you will use the type of marketing. For example, will you use radio ads, social media, promotions, billboards, attend networking events, or all of the above? Second you will also want to define your marketing message. In other words, what will you say to convince customers to choose your product? Here, you want to focus on your Unique Selling Point (also known as USP). This is the unique advantage your product has to solve your customer’s problem. For example, you may be lower cost, faster, or higher quality than your peers.

Come up with a price Model

Start by checking out your competitors. Know how much they are selling a similar product for. Can you add something to it (add value) to make yours different and hence make it a more enticing price? Competition isn't just about the goods or services themselves. It is also about your social and environmental credibility. Consumers are increasingly conscious of the need to show that your business is concerned with labor conditions and isn't damaging the environment. Certification endorsements from reputable organizations, such as labels and stars, can reassure customers that your product or service is more aligned with their values than one lacking the certification.

Cover the financials

The financial statements translate your marketing and operational plans into numbers, profits and cash flow. They identify how much money you will need and how much you might make. Since this is the most dynamic part of your plan, and perhaps the most important for long-term stability, you should update this monthly for the first year, quarterly for the second year, and then annually after that. Cover your startup costs. How are you going to finance your business initially? The bank, venture capitalists, angel investors, Small Business Administration (SBA), your own savings: these are all viable options. When you start a business, be realistic. You will probably not roll out of the gate making 100 percent of whatever you project, so you need to have enough ready reserve to fund things until you are really up and running. One of the surest roads to failure is under-capitalization. What price do you intend to sell your product or service for? How much will it cost you to produce? Work out a rough estimate for net profit—factoring in fixed costs like rent, energy, employees, etc.

Come up with an executive summary

The first part of a business plan is the executive summary. Once you've developed the other parts, describe the overall business concept, how it will be monetized, how much funding you will need, where it stands currently, including its legal standing, people involved and a brief history, and anything else that makes your business look like a winning proposition.

Build your product or develop your service

Once you have the business all planned, financed, and have your basic level of staffing, get going. Whether that's sitting down with the engineers and getting the software coded and tested, or getting materials sourced and shipped to your fabrication room (aka "garage"), or purchasing in bulk and marking up the price, the building process is the time during which you prepare for market. During this time, you may discover things such as: Needing to tweak the ideas. Perhaps the product needs to be a different color, texture or size. Maybe your services need to be broader, narrower or more detailed. This is the time to attend to anything that crops up during your testing and development phases. You'll know innately when something needs tweaking to make it better or to make it less like a competitor's stale offerings.

In the next post we will cover “how to manage your small business finance”.

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HOW TO OPEN A SMALL BUSINESS

Opening a small business without a doubt is a large undertaking, but it is happily something that can be attained by any person with a good idea, a strong work ethic, and a fine set of resources. Starting a business involves thinking of a business concept, writing a business plan, understanding the economic side, and finally marketing and launching.

DEFINE YOUR GOALS

First of all think and question yourself, do you want financial independence, eventually selling your business to the highest bidder? Do you want something small and sustainable, that you love doing and from which you want to gain a steady income? These are the things that are good to know very early on.

CHOOSE AN IDEA

It might be a product you've always wanted to make, or a service you feel people need. It might even be something people don't know they need yet, because it hasn't been invented! It can be helpful to have people who are bright and creative join you for a casual brain storming session. Start with a simple question like: "What shall we do?" The idea is not to create a business plan, just to generate potential ideas. Many of the ideas will be duds, and there will be quite a few ordinary ones, but a few may emerge that have real potential. Consider your talents, experience, and knowledge when selecting a concept. If you have a particular skill set or talent, consider how these resources can be applied to meeting some sort of market demand. Combining skill and knowledge with a market demand increases your odds of having a successful business idea. For example, you may have worked with electronics as an employee for many years. You may have noticed a demand in your community for a particular form of electrical work, and combining your experience with the market demand can allow you to attract customers.

CREATE A WORKING NAME

You could even do this before you have an idea for the business, and if the name is good, you may find it helps you define your business idea. As your plan grows, and things begin to take shape, the perfect name may come to you, but don't let that hinder you in the early phases. Create a name that you can use while you plan and don't hesitate to change it later. Always check to see if the name is being used by somebody else before selecting it. Try to create a name that is simple and memorable. Think of popular brand names like "Apple". These names are memorable, simple, and easy to pronounce.

DEFINE YOUR TEAM

Will you do this alone, or will you bring in one or two trusted friends to join you? This brings a lot of synergy to the table, as people bounce ideas off each other. Two people together can often create something that is greater than the sum of the two separate parts. Think of some of the biggest success stories in recent times, such as John Lennon and Paul McCartney; Bill Gates and Paul Allen; Steve Jobs and Steve Wozniak; and Larry Page and Sergey Brin. In every case, the partnership brought out the best in both sides of the equation. Think about the areas that you are either weak in, or have little knowledge of. Finding partners compatible with your personality who can fill in your knowledge or skill gaps is an excellent way to ensure your business has the resources you need to succeed.

CHOOSE YOUR PARTNERS WISELY

 When choosing the person or people you're going to build the business with, be careful. Even if someone is your best friend, it doesn't mean that you will partner well in a business operation. Start it with a reliable person. Things to consider when choosing your co-leaders and support cast include: Does the other person complement your weaknesses? Or do both of you bring only one set of the same skills to the table? If the latter, be wary as you can have too many people doing the same thing while other things are left unattended. Do you see eye to eye on the big picture? Arguments about the details are a given, and are important for getting things right. But not Seeing Eye to eye on the big picture, the real purpose of your business, can cause a split that may be irreparable. Be sure your team cares about the and buys into the purpose as much as you do. If interviewing people, do some reading on how to spot real talent beyond the certifications, degrees or lack thereof. The area an individual is educated in is not necessarily the area they are most talented in. An interviewee may have a background in accounting for example, but their experience and your assessment of them indicates they may be a better fit helping with marketing.

In the next post we will discuss about How to Writing a Small Business Plan

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How to Plan your Business

How to Plan your business why you need a business plan and you've used up some time doing your grounding assemble the information you need to create one, it's time to roll up your sleeves and get the whole thing down on paper. The following pages will describe in detail the essential sections of a business plan: what you should include, what you shouldn't include, how to work the numbers and additional resources you can turn to for help. With that in mind, jump right in.

Executive Summery

Within the general outline of the business plan, the executive summary will follow the title page.

The summary should tell the person who reads what you want. This is very important. All too often, what the business owner desires is buried on page eight. Clearly state what you're asking for in the summary.

Business Description

The business explanation usually begins with a short description of the industry. When describing the industry, discuss the present outlook as well as future potential. You should also provide information on all the various markets within the industry, including any new products or developments that will benefit or adversely affect your business.

Before Writing Your Plan

How Long Should Your Plan Be? When Should You Write It?, Who Needs A Business Plan?, Why Should You Write A Business Plan?, Determine Your Goals and Objectives, Outline Your Financing Needs, Plan What You'll Do With Your Plan, Don't Forget About Marketing

Script Your Business Plan and Tools

How To Write A Business Plan, The Ingredients of Marketing Plan, Updating Your Business Plan and Enhancing Your Business Plan. Business Plan Software, Books and How-to Manuals, Business Plan Templates and Sample Business Plans

Marketplace Strategies

Marketplace strategies are the result of a thorough market analysis. A market analysis forces the entrepreneur to become familiar with all aspects of the market so that the target market can be defined and the company can be positioned in order to garner its share of sales.

Spirited Analysis

The reason of the competitive analysis is to determine the strengths and weaknesses of the competitors within your market, strategies that will provide you with a distinct advantage, the barriers that can be developed in order to prevent competition from entering your market, and any weaknesses that can be exploited within the product development cycle.

Design & Development Plan

The reason of the design and development plan section is to provide investors with a description of the product's design, chart its development within the context of production, marketing and the company itself, and create a development budget that will enable the company to reach its goals.

Operations & organization Plan

The operations and organization plan is designed to describe just how the business functions on a continuing basis. The operations plan will highlight the logistics of the organization such as the various responsibilities of the management team, the tasks assigned to each division within the company, and capital and expense requirements related to the operations of the business.

Economic Factors

Economic data is always at the back of the business plan, but that doesn't mean it's any less important than up-front material such as the business concept and the management team.

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Career Management Within Your Organization.

What to do when your organization career ladder is no longer pointed upward? What can you do when you have downsized, right-sized and restructured to such level employees are confused about possible opportunities? how to identify career Management Within Your Organization and what to do when employees tend to flee from your organization first and ask questions later?

Organizational and human-resource influential need to take on a new view of career management. They need to develop a partnership with their employees, working jointly toward building skills that can advantage the organization as well as the employee in the extended term, no matter whether the employee remains with the organization.

New reinvigorated view of career management will give leaders a chance to take a holistic view of all their organizational roles, the skills required within the larger workflow and to identify unforeseen career opportunities. A holistic approach to career management gives leaders an opportunity to identify the multitude of skills that exist among their workers. And believe me, leaders are often surprised at the level of employee talent the organization was not aware of and therefore was not being fully utilized.

Here is the ideas will assist you to take a career management within your organization.

CONDUCT A JOB ANALYSIS PROCESS

 While job descriptions have long been a standard HR tool, most do not describe the skills and talents required for each job. Take time now to review the knowledge, skills, abilities and competencies required for each job structure in your organization. Use this data to determine both current gaps, future risks in the various skill areas and opportunities for expansion.

DEVELOP A MASTER GRAPH OF JOB FAMILIES

List the job skills in chart form, look for common skills and competencies that

could be transferred to various jobs within your organization and highlight them. Group similar skills into job families and determine what additional skills would enable more employees to cross-train in other jobs within the families. Create a total organizational framework that outlines the functions, the job families and the different levels in each.

PUBLISH A CAPABILITY DICTIONARY

Each job has a set of core competencies as well as technical competencies at different levels of expertise. Create a competency dictionary and make it public. This helps employees to see the progression of skills and where they can be applied. This can also provide an awareness of what training might be required to progress toward a particular goal.

PLAN A CAREER OPPORTUNITIES

Develop a tactical map of opportunities and express how one job can lead to

another. This is helpful for employees as they try to envision a career path. Color code skill similarities so employees can clearly see opportunities that might exist upward, downward and sideways.

CONDUCT AN EMPLOYEE SKILLS EVALUATION

Organizations rarely conduct a complete survey of all the skills and talent found within the employee complement. Now is the time. At the very simple level, employees could complete a skills-inventory checklist or one could be acquired through interviews or a review of performance appraisal forms. Be sure to inquire about skills used outside work in hobbies or community work. These skills can often lead to new careers.

DEVELOP A CAREER MANAGING PHILOSOPHY

Work with all of your managers to ensure they understand and adopt the philosophy that career management is an investment in employees. Help to overcome the old fear philosophy of "train them and they will leave." Focus on developing a partnership between employee and employer and create ideas on how this can be applied in your organization.

PROVIDE CAREER MANAGING TRAINING FOR EMPLOYEES

Develop a training program that helps employees understand personal success isn't always an upward progression. Help them to gain a sense of personal control by becoming more aware of workplace trends and the need for continuous learning. Help employees identify their passion, talents and motivators and discover how best to align their personal traits and career goals with the vision and objectives of the organization.

OFFER CAREER RESOURCES

While not all organizations are of the size to offer a career resource centre, leaders can provide resource lists, a library of books and/or refer employees to private coaching with a career consultant. This is especially effective for individuals who are struggling to identify skills and motivators because most people take themselves for granted.

APPLY PIONEERING STRATEGIES

No matter how small, an organization can offer some strategies to help their employees explore careers. Assign a personal career mentor, create brief job-shadowing opportunities by pairing employees with colleagues or managers for various periods of time so employees can get a feel for other jobs they may be interested in. Finally, the simple tactic of supporting time for informational interviews works well.

INTEGRATE CAREERS INTO PERFORMANCE MANAGEMENT

Its well-known individual employees rarely set aside time for their own career development, so it is important both for individuals as well as for organizational planning to include this in the annual performance review. Work with the employee to determine training and career goals and set a plan in place. Keep in mind your organizational needs.

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What is actual Network Marketing?

What is actual Network Marketing? What do the majority of millionaires and high-income network marketing professionals do to achieve their goals so much faster than others  with far less effort and struggle? Figures show that a paint by numbers method

won’t get you the network marketing success you’re looking for. Books and courses can help with the basics - but sometimes they may do more harm than good - adding to the confusion rather than bringing clarity and control. When it comes to really mastering a subject and implementing it successfully - like human interaction in network marketing - over 80% of what you need to know can’t be found in a book. Like becoming a champion athlete, the professional network marketer knows he or she not only needs someone with the expertise and experience to coach them, but someone with the ability to bring out the very best performance consistently.

As Brynne Daniel (Arbonne) said :-

“Most network marketing training programs give you vague advice and send you on your way. It sounds good on the surface but lacks the detail and depth you really need to get going. Once you start it’s like pulling a thread on a sweater - if you’re not careful everything falls apart.

“Leaders Club actually gives me the opportunity to ask questions, tough questions, about my business. In return, I get real, thoughtful answers and solutions that I can put to use right away. Then, the next week I can do it all over again and solve each problem as it occurs.”

Get Your Coaching By Certified Experts, Not Amateurs

You can be confident that a Leaders Club Coach is a professional marketer who has personally achieved the marketing success you are trying to attain. Moreover, because marketing always changes, a Leaders Club Coach must remain an active marketer in advertising and prospecting to remain on our merit based roster. This is different from most other network marketing coaching programs - where anyone and everyone calls themselves a coach. Leaders Club won’t present you with copycats, posers, or newbies just two weeks ahead of you. Our coaches and trainers are real proven leaders responsible for millions in sales and commissions.

We’ll Help You Tackle ANY Challenge...

Tiens formula for success goes way beyond just being unique. After all, if you’re competing with thousands, even millions of other networkers in public media (like YouTube, Twitter, etc.) you will always struggle to compete for those few top spots.

Another more realistic and profitable option is in knowing how to sidestep those competitors by learning how to spot genuine prospects and connect with them based on their “Primary Want” (a unique Tianshi approach proven to work better!) and a powerfulValue Proposition.

“I appreciate the fact that the president and leaders of this company really get involved - from doing training, talking with the students, and really trying to make Tianshi as dynamic as possible. No information product, such as Mike Dillard's Traffic Formula 2.0 which I am going through right now, can provide anything like that.” - Ted Stanowski (Prepaid Legal)

Tianshi methods are valuable precisely because they require skill (which we help you get through our coaching) and because most people simply don’t have the drive, focus or discipline to truly develop that skill. As a Tianshi member, this gives you a genuine competitive advantage!

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A Good Business Opportunities

What is a good business opportunities? This question has weighed down a great many people trying to decide whether to buy a current independent business, a franchise, or what we'll refer to in this text as a business opportunity. To calm the confusion, we offer a simple analogy. Think back to elementary school when your teacher was explaining the difference between a rectangle and a square. A square is also a rectangle, but a rectangle isn't necessarily a square. The same relationship exists between business opportunities, independent businesses for sale and franchises. All franchises and independent businesses for sale are business opportunities, but not all business opportunities meet the requirement of being a franchise nor are they in the strictest sense of the word independent businesses for sale.  A business opportunity involves the sale or lease of any product, service, equipment, etc. that will enable the purchaser licensee to begin a business.   The licensor or vendor of a business opportunity declares that it will secure or support the buyer in finding a suitable location or provide the product to the purchaser licensee.  The licensor-seller guarantees an income greater than or equal to the price the licensee-buyer pays for the product when it's resold and that there is a market present for the product or service.  The initial fee paid to the seller in order to start the business opportunity must range between $350 and $1,000. The licensor-seller promises to buy back any product purchased by the licensee-buyer in the event it cannot be sold to the prospective customers of the business.  Any products or services developed by the seller-licensor will be purchased by the licensee-buyer.

The individual who buys a business opportunity, often referred to as a licensee or franchisee, must distribute or sell goods or services supplied by the licenser or franchisor.  The licensor or franchisor must help secure a retail outlet or accounts for the goods and services the licensee is distributing or selling. There must be a cash transaction between the two parties of at least $500 prior to or within six months after the licensee or franchisee starts the business venture.  All terms and conditions of the relationship between the licensor and the licensee must be stated in writing.

Types of Business Opportunities

Distributorship. Refers to an independent agent that has entered into an agreement to offer and sell the product of another but is not entitled to use the manufacturer's trade name as part of its trade name. Depending on the agreement, the distributor may be limited to selling only that company's goods or it may have the freedom to market several different product lines or services from various firms. Rack jobber. Involves the selling of another company's products through a distribution system of racks in a variety of stores that are serviced by the rack jobber. Typically, the agent or buyer enters into an agreement with the parent company to market their goods to various stores by means of strategically located store racks. The parent company obtains a number of locations in which the racks are placed on a consignment basis. It's up to the agent to maintain the inventory, move the merchandise around to attract the customer, and do the bookkeeping. The agent presents the store manager with a copy of the inventory control sheet which indicates how much merchandise was sold, and then the distributor is paid by the store or location which has the rack-less the store's commission. Vending machine routes. Very similar to rack jobbing. The investment is usually greater for this type of business opportunity venture since the businessperson must buy the machines as well as the merchandise being vended, but here the situation is reversed in terms of the pay procedure. The vending machine operator must pay the location owner a percentage based on sales. The big secret to any route deal is to get locations in high-foot-traffic areas, and of course, as close to one another as possible. If your locations are spread far apart, you waste time and traveling expenses servicing them.

Here we discuss about the amazing community who gives us loves, good health, income freedom, peace,  Education, self improvement, development, support, comfort, team work and lot of fame. We think you should ready for part of such a world wide family.

The community which changed the lives of approximately 90 millions families and made them successful. The community which is authorized flag by United Nations and approved from FDA, DSA, GMP and ISO etc. Your curiosity leads you to the road way of TIENS family, which confers upon you health, wealth, fame education and time freedom. TIENS family is confident of its strength, faith, and power in realizing its goals in international strategic development to build the corporation into a giant with international competitiveness. It would eventually become one of the fortune 500 enterprises in the world with large profits and excellent quality products. The realization of these goals to be facilitated by the international marketing, logistics, travel, investment, culture and media campaigns of TIENS.

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HEALTH

Life should be taken care of and be enjoyable.  we need to be healthy And to enjoy our life. Wealth is useless with out health. Dynamics of life and working that is highly mobile gives us almost no time to take care of our own body. The health of our body decreased without being recognized by ourselves. So, what can we do about it? We may not allow diseases attacking us. Apparently, some of us are not as kind to our bodies as we ought to be. It is also unavoidable and very important that the air we breath and the food we eat will reintroduce undesirable toxins into our bodies over period of time. It is , therefore, recommended that all costumer retake the four steps all a periodic basis.

Step 1 : cleansing

Before you can start to create the balancing circle, you must get ride all toxins and the built-up wastes in your body.
Step 2: replenishing
this step involves replacement of the toxins with all the natural resources that your body has been releasing.
Step 3: Strengthening
to ensure the utmost resistance and to maximize the effects of step 1 and step 2. This is important to strengthen the immune system via repetition of the above mentioned steps.
Step 4: Balancing
the final step to the path of well being brings your body systems back into balance this approach to heath is the best way to fight against the rigors and challenges presented by the modern world.

THE DEFINITION OF HEALTH

According to a World Health Organization (WHO) declaration, health is a state of complete, mental and social well-being and not merely the absence of disease or infirmity. We have chosen to work in the health industry because of our appreciation for life and our search for the meaning of human existence. Major factors affecting health 10% social conditions; 8% medical conditions; 7% climatic conditions; 15% hereditary factors; 60% lifestyle.

STANDARDS OF HEALTH

Health requires a balanced diet, sufficient sleep, moderate exercise, and mental soundness. A healthy person possesses the following characteristics: 

1. Plenty of vigor, the ability to easily handle the pressures of daily life without becoming overstressed, and the capability to do all what one desires.
2. Optimism with a positive attitude, a willingness to take responsibility for ones actions, strictness with oneself but leniency toward others.
3. The capability to handle emergencies and the ability to adapt to change.
4. The capability to resist the common cold and infectious disease.
5. A healthy weight and proportionate figure, with all body parts in the proper position while standing.
6. Bright eyes, quickness in response, and no inflammation.
7. Shiny hair with little or no dandruff.
8. Clean teeth with no cavities or aches, and healthy gums.
9. Elastic muscles and skin, walking with an agile pace.
10. The ability to rest and sleep well.

THE CHINESE APPROACH TO HEALTH

In the east, the approach may be different. For over 5000 years, the Chinese have been applying a holistic approach to maintain a healthy life. In other words, Chinese look at the underlying causes and seek to create a state of health where illness and general poor physical conditions are less likely to occur. In essence, Chinese follow the old saying that “Prevention is better than cure”. The Chinese know that the secret to health longevity, energy and the ability to cope is all about balancing – keeping the body in balance. Tiens is in the forefront of “sharing this innate understanding of the causes of health” with the rest of the world. Even the eastern world has begun to notice the statement.

TIENS INTERNATIONAL PHILOSOPHY

Tiens Group as a international company, having a company philosophy "Restoring health to mankind by contributing to society", dedicated itself to maintain the health of its costumers. TIENS Health Food Products referring to Chinese theory of maintaining the health culture, combined with modern technology, is able to supply nutrients demand of every person, to stabilize body function, to prevent diseases, and to bring health. Under various products and practical usage method, they can meet vitamins demanded by different people.

TIENS health products using Chinese medicine which is closely related to meridian, energy and blood, acupuncture theory, through excellent design and modern technology, allow you to relax in taking care of your health, and enjoy a healthy life in the midst of your busy time.

Appearance is the first most impressing 'name cards' for everyone. Do you wish to add the value to this 'card name'? Beauty firstly comes from skin. 

TIENS skin and beauty products contains varied conotations. TIENS creates skincare products with superior composition, consisting of herbal essence and also a mix of various nutrients suitable for different skin types. To give a clean appearance, to maintain moistness, to be charmingly beautiful, to provide nutrition needed by skin, to make your skin look shining and healthy.

China Healthcare Association opened its second Top China Healthcare Brands award nomination night on March 12th in Beijing in all pomp and grandeur. Tiens bagged 4 “Top 50 Most Trusted Healthcare Products” awards with Tiens Hi-Calcium, Tiens Cordicep Capsules, Tiens Chitosan Capsules and Tiens Slimming Tea plus the prestigious “Top 10 Most Trusted Brands” award. Tiens has been a big winner for the second year running, a proof of its market leadership as a manufacturer and exporter in healthcare business.

THE KEY TO HEALTH

Tiens Health products can transform your life. The rapid pace of modern life takes its toll on both the body and the mind in many ways. Many people still do not realize the subtle ways in which their ability to succeed and even cope with today’s demand is being adversely affected by the pressures we all live under. Diet of most mankind is still grossly inadequate. Lack of exercise is common and the stress of modern day living is reaching epidemic proportions. As a consequence, our body is usually out of balance (physically) and we will not question any causes. While doctors help to diagnose any illness, they merely tend to treat the symptoms.

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